There are two subsets of print styling: editorial and lifestyle. Editorial styling is the high – fashion styling seen in fashion magazines, and this tends to be more artistic and fashion-forward. Lifestyle styling focuses on a more overtly commercial goal, like a department store advertisement, a website, or an advertisement where fashion is not what’s being sold but the models hired to promote the product in the photo.
The fashion industry has been the subject of numerous films and television shows, including the reality show Project Runway and the drama series Ugly Betty. Specific fashion brands have been featured in film, not only as product placement opportunities, but as bespoke items that have subsequently led to trends in fashion.
Videos in general have been very useful in promoting the fashion industry. This is evident not only from television shows directly spotlighting the fashion industry, but also movies, events and music videos which showcase fashion statements as well as promote specific brands through product placements.
Fashion public relations involves being in touch with a company’s audiences and creating strong relationships with them, reaching out to media, and initiating messages that project positive images of the company.
As fashion concerns people, and signifies social hierarchies, fashion intersects with politics and the social organisation of societies. Whereas haute couture and business suits are associated by people in power, also groups aiming to challenge the political order also use clothes to signal their position. The explicit use of fashion as a form of activism, is usually referred to as “fashion activism.”